What is Pop Block?

Manage your content bubble by controlling aspects of your online experience.

Pop Block wants to help users manage their content bubble, by allowing them to control content visibility while browsing the web. Blocking and altering content is notably achieved through advertising blocking extensions, but the everyday web content we consume contains many more things we may wish to see or not see.

By launching a customizable keyword management service, Pop Block gives users the ability to control their engagement with content while browsing by highlighting or blocking content. This approach allows users to manage a list of keywords that synchronize wherever they have installed the extension.

How It Began

Pop Block is made by Greg Leuch, co-founder of XOlator and a virtual research fellow of the Free Art & Technology Lab. His previous work includes Shaved Bieber, an extension to block Justin Bieber as you surf the web, as well as other themed browser blockers. His blocker projects have been written covered by The Guardian, NBC, CBC, Flavorpill, ARTInfo, and many other outlets.


Interesting in leveraging Pop Block for your next campaign? Ask us about unique opportunities for branded content engagement. Send an email to engagement@pop-block.com.

Press & Media

Press and media inquiries should be directed to press@pop-block.com.

Special thanks to Jiashan Wu and Chris Menning for being awesome people!